COMM 390 UTS Amazon Company Repeated Process Experience & Heuristics Discussion

Question Description

Question 1: Using the case (amazon.com) and material available on the internet, assess, argue, and illustrate whether proposition 1 “When firms engage in repeated process experience, they initially learn selection and procedural heuristics for capturing opportunities.” applies to amazon or not. Think of examples for these types of heuristics and evaluate whether this proposition is supported for amazon or not. (max. 4 points)

Question 2: Using the case (amazon.com) and material available on the internet, assess, argue, and illustrate whether proposition 2 “Temporal and priority heuristics are learned after selection and procedural heuristics.” (Bingham and Eisenhardt, 2011) applies to amazon or not. Think of examples for these types of heuristics and evaluate whether this proposition is supported for amazon or not. (max. 6 points)

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