East Los Angeles College Consumers and Purchasing Motives Discussion Paper

Question Description

Writing AssignmentPart I: ConsumerWe know that consumers always have motives behind their purchases. However, the same holds true in the dating world – people have motives for why they want to date. Based on Sheth’s consumer motives, please complete the following:1. Define two motives for why individuals may want to start a relationship. Explain your reasoning.Part II: CommunicationNow that we understand the motives behind why people desire to date, we can think about how to best persuade them to want to date us, specifically. In order to do so, please think through the following:1. For the first motive you discussed in Part I, construct a “marketing plan” that will walk your special person through the AIDA funnel. In order to do so, list a “marketing action” you would take in order to lead them through each step of AIDA (i.e., there should be four actions). Explain how each action will successfully: a.) address your listed motive and b.) guide them through the funnel.2. Repeat this process for your second motive, creating a second marketing plan.3. Compare your marketing plans for the two motives you listed. How do your plans differ or stay the same, depending on the consumer motive? Explain any similarities or differences.Guidelines3-4* pages, double-spaced, 1” margins, 12-point Times New Roman.

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