SEU Digital Marketing Strategies for McDonalds Online Presence Discussion

Question Description

(Refer to the Textbook Chapters 2 & 3, and apply the following in the context of your company)

  • Investigate the micro-environment as part of the situation analysis for your company.
  • Competitors analysis
  • Suppliers and/or Digital Marketing intermediaries.
  • Customers’ persona.
  • Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
    • Technological forces.
    • Legal forces.
    • Economic forces.
    • Political forces.
    • Social forces.

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